60% of Small Business Homepages Miss Image Alt Text, Even on the Top Website Builders

On all 11 website platforms compared, most small business homepages have at least one image with no alt text, the description a screen reader reads aloud: 60.1% overall, from 52.5% on Drupal to 83.2% on Webflow, where homepages carry a median of 25.5 images.

Miss alt text by images on homepage

None

1 to 5

51.9%

6 to 15

70%

16 to 40

76%

More than 40

82%

Source: Suff Digital analysis of 25,708 small business homepages on 11 website platforms · websites listed on US Google Business Profiles, September 2026

Miss alt text by platform

Webflow

83.2%

Shopify

79.3%

PrestaShop

76%

Wix

75.7%

Squarespace

74.9%

Magento

68%

WordPress

66.2%

Joomla

64.5%

OpenCart

60.8%

GoDaddy

54.6%

Drupal

52.5%

Source: Suff Digital analysis of 25,708 small business homepages on 11 website platforms · websites listed on US Google Business Profiles, September 2026

No images by platform

Webflow

Shopify

Wix

0.3%

WordPress

7.8%

Squarespace

3.9%

All platforms

10.8%

Source: Suff Digital analysis of 25,708 small business homepages on 11 website platforms · websites listed on US Google Business Profiles, September 2026

No meta description by platform

Webflow

7.2%

Shopify

16.3%

Wix

19.6%

Squarespace

36%

WordPress

25.6%

GoDaddy

31.3%

All platforms

24.4%

Source: Suff Digital analysis of 25,708 small business homepages on 11 website platforms · websites listed on US Google Business Profiles, September 2026

Source: 60% of Small Business Homepages Miss Image Alt Text, Even on the Top Website Builders - Suff Digital