---
title: "Accounting Google Searches Jump 14 Times From November to February - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/accounting-tax-google-ads-cpc
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Accounting Google Searches Jump 14 Times From November to February (https://www.suffdigital.com/resources/data-studies/accounting-tax-google-ads-cpc)

Searches for accounting and tax keywords were 14 times higher in February 2026 than in November 2025, the biggest seasonal swing of 23 industries, against 2.8 times for HVAC, the next most seasonal. The clicks are expensive too: an accounting Google Ads click costs $14.25 on average, 1.3 times the $10.82 average across 23 industries.

CPC by keyword

tax services companies

$95.57

tax consultant

$37.55

payroll taxes

$36.73

tax preparation software

$24.12

tax consultant near me

$23.04

tax professional

$22.84

tax professional near me

$21.41

bookkeeping services near me

$21.08

tax accountant

$16.76

liberty tax service

$15.14

tax services near me

$15.11

tax services

$15.08

Source: Suff Digital analysis of 44 accounting and tax keywords · Google Ads Keyword Planner, September 2026

Share by CPC range

$2 to $5

9.1%

$5 to $10

34%

$10 to $20

39%

$20 to $50

16%

$50 to $100

2.3%

Source: Accounting Google Searches Jump 14 Times From November to February - Suff Digital (https://www.suffdigital.com/resources/data-studies/accounting-tax-google-ads-cpc)

## Structured data

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```