72% of Search Ad Landing Pages Keep the Full Website Navigation Menu

72% of the landing pages that search ads send people to keep the full website menu, with 10 or more links to other pages on the site. 16% are stripped down to fewer than 5 links, the focused page that landing page advice recommends.

Share of ad landing pages by internal links on the page

0.6%

1 to 4

15.7%

5 to 9

11.4%

10 to 19

11.4%

20 to 49

20.1%

50 to 99

24.9%

100 or more

15.9%

Source: Suff Digital analysis of 832 ad landing pages · search ads on Microsoft Bing and the pages they link to, September 2026

Pages with 10 or more internal links by landing page length

300 words or fewer

63%

301 to 800 words

68%

801 to 1,500 words

76%

Over 1,500 words

81%

Source: Suff Digital analysis of 832 ad landing pages · search ads on Microsoft Bing and the pages they link to, September 2026

Source: 72% of Search Ad Landing Pages Keep the Full Website Navigation Menu - Suff Digital