14.9% of the Top 1,000 Websites Run an Ad Pixel vs 29.6% of Mid-Sized Sites

    14.9% of the 1,000 most visited websites run an advertising pixel on their homepage, half the 29.6% rate of sites ranked between 100,000 and 1 million. Ad tracking peaks among mid-sized websites and falls away at both ends of the web.

    Any ad pixel by popularity rank
    Top 1,000
    14.9%
    1,000 to 10,000
    25%
    10,000 to 100,000
    27.3%
    100,000 to 1 million
    29.6%
    1 million to 10 million
    23.3%
    Beyond 10 million
    16.3%

    Source: Suff Digital analysis of 15,470,478 homepages · the public HTTP Archive crawl, September 2026

    Any ad pixel by group
    Shopify stores
    63.6%
    B2B sites with marketing automation
    43.7%
    All online stores
    35.2%
    WordPress sites
    19.2%

    Source: Suff Digital analysis of 15,470,478 homepages · the public HTTP Archive crawl, September 2026

    Any ad pixel by country domain
    Australia
    35.7%
    Canada
    23.4%
    UK
    21.7%
    EU country domains (all)
    19.6%
    .us
    18.3%
    Spain
    16.9%
    France
    15.3%
    Germany
    11.5%

    Source: Suff Digital analysis of 15,470,478 homepages · the public HTTP Archive crawl, September 2026

    Share of all websites by ad pixel
    Meta Pixel
    15.5%
    TikTok Pixel
    1.65%
    X (Twitter) Ads pixel
    1.64%
    LinkedIn Insight Tag
    1.3%
    Pinterest tag
    0.49%
    Reddit Pixel
    0.25%
    Snap Pixel
    0.04%

    Source: Suff Digital analysis of 15,470,478 homepages · the public HTTP Archive crawl, September 2026

    Source: 14.9% of the Top 1,000 Websites Run an Ad Pixel vs 29.6% of Mid-Sized Sites - Suff Digital