Ask Gemini if a Brand Is Good and 21.3% of Answers Cite a Competitor's Website

    When people ask Gemini "Is [brand] good?", 21.3% of its sourced answers cite the website of one of that brand's competitors. Across ChatGPT and Gemini, 11% of answers about what a brand is and whether it is good cite a rival's site, and 46% of "Is it good?" answers leave out the brand's own website.

    Answers citing the brand's own website by question
    What is [brand]?
    79.8%
    Is [brand] good?
    53.7%
    Best alternatives to [brand]?
    21%

    Source: Suff Digital analysis of 5,460 sourced AI answers about 500 brands · answers from ChatGPT and Gemini, September 2026

    ChatGPT by question
    What is [brand]?
    3.2%
    Is [brand] good?
    10.4%
    Best alternatives to [brand]?
    33.3%

    Source: Suff Digital analysis of 5,460 sourced AI answers about 500 brands · answers from ChatGPT and Gemini, September 2026

    Source: Ask Gemini if a Brand Is Good and 21.3% of Answers Cite a Competitor's Website - Suff Digital