When people ask Gemini "Is [brand] good?", 21.3% of its sourced answers cite the website of one of that brand's competitors. Across ChatGPT and Gemini, 11% of answers about what a brand is and whether it is good cite a rival's site, and 46% of "Is it good?" answers leave out the brand's own website.
Source: Suff Digital analysis of 5,460 sourced AI answers about 500 brands · answers from ChatGPT and Gemini, September 2026
Source: Suff Digital analysis of 5,460 sourced AI answers about 500 brands · answers from ChatGPT and Gemini, September 2026
Source: Ask Gemini if a Brand Is Good and 21.3% of Answers Cite a Competitor's Website - Suff Digital