A ChatGPT answer cites 3.7 sources on average, the fewest of five AI engines, while a Perplexity answer cites 20, more than five times as many. On ChatGPT, a website has to be one of a handful of sources to get cited at all.
Source: Suff Digital analysis of answers to 4,984 questions · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026
Source: Suff Digital analysis of answers to 4,984 questions · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026
Source: ChatGPT Cites 3.7 Sources per Answer vs 20 for Perplexity - Suff Digital