Asked If a Brand Is Good, Gemini Leaves Out the Brand's Website 72% of the Time

    Ask Gemini whether a brand is any good and 72% of its answers do not cite the brand's own website, leaning on review sites instead. Across ChatGPT and Gemini, one answer about a brand in three leaves the brand's website out.

    "What is [brand]?" by AI engine
    ChatGPT
    91%
    Gemini
    60.6%

    Source: Suff Digital analysis of 3,523 AI answers about 500 brands · answers from ChatGPT and Gemini, September 2026

    Share of "Is [brand] good?" answers citing it by source
    trustpilot.com
    17%
    bbb.org
    14.6%
    reddit.com
    13.4%
    consumeraffairs.com
    11%
    en.wikipedia.org
    5.6%
    forbes.com
    4.2%
    apps.apple.com
    3.4%
    wallethub.com
    3.2%
    bankrate.com
    3%
    play.google.com
    2.5%

    Source: Suff Digital analysis of 3,523 AI answers about 500 brands · answers from ChatGPT and Gemini, September 2026

    AI answers citing the brand's own website by industry
    Personal injury law
    78.3%
    Senior care
    76.9%
    Moving companies
    73.6%
    Pest control
    72.5%
    Accounting
    71%
    HVAC
    66.5%
    Insurance
    63.2%
    Banking and loans
    60.9%
    Solar
    58.5%
    Higher education
    56.5%
    Software
    45.8%

    Source: Suff Digital analysis of 3,523 AI answers about 500 brands · answers from ChatGPT and Gemini, September 2026

    Source: Asked If a Brand Is Good, Gemini Leaves Out the Brand's Website 72% of the Time - Suff Digital