Perplexity Cites Comparison Sites in 93% of Credit Card and Loan Answers vs 21.4% for ChatGPT

    Perplexity cites a comparison site such as NerdWallet or Bankrate in 93% of its answers about credit cards and loans, against 21.4% for ChatGPT, which leans on the government's consumerfinance.gov and bank websites instead. Across five AI engines, 59% of sourced credit card and loan answers cite at least one comparison site.

    Answers citing a comparison site by engine
    Perplexity
    93%
    Google AI Mode
    86.8%
    Google AI Overviews
    85.2%
    Gemini
    65.1%
    ChatGPT
    21.4%

    Source: Suff Digital analysis of 2,603 AI answers with sources to 469 credit card and loan questions · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Sourced credit card and loan answers citing it by website
    nerdwallet.com
    27.4%
    bankrate.com
    24.4%
    experian.com
    21.1%
    cnbc.com
    16.2%
    consumerfinance.gov
    15.4%
    thepointsguy.com
    15.3%

    Source: Suff Digital analysis of 2,603 AI answers with sources to 469 credit card and loan questions · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Source: Perplexity Cites Comparison Sites in 93% of Credit Card and Loan Answers vs 21.4% for ChatGPT - Suff Digital