Perplexity Links to Booking.com or Expedia in 77% of Hotel Answers vs 1.6% for Google AI Mode

    Perplexity links to Booking.com or an Expedia Group site in 77.1% of its answers to hotel questions, while Google AI Mode does so in 1.6%. Hotel brands' own websites are cited slightly more often than the booking giants, and Tripadvisor, cited in 20.8% of hotel answers, almost disappears from AI answers about flights and airports.

    Booking.com or Expedia Group by engine
    Perplexity
    77.1%
    Google AI Overviews
    22.9%
    ChatGPT
    12.2%
    Gemini
    4.8%
    Google AI Mode
    1.6%

    Source: Suff Digital analysis of 265 AI hotel answers and 2,047 AI travel answers · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Hotel answers with sources citing it by website
    google.com
    30.6%
    tripadvisor.com
    20.8%
    cntraveler.com
    16.6%
    youtube.com
    14%
    expedia.com
    13.6%
    travelandleisure.com
    12.1%
    timeout.com
    12.1%
    forbes.com
    10.9%
    wikipedia.org
    10.2%
    thepointsguy.com
    9.4%
    booking.com
    9.1%
    kayak.com
    8.7%

    Source: Suff Digital analysis of 265 AI hotel answers and 2,047 AI travel answers · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Hotel answers with sources citing Tripadvisor by engine
    ChatGPT
    17.3%
    Google AI Overviews
    14.6%
    Google AI Mode
    6.3%
    Gemini
    0%

    Source: Suff Digital analysis of 265 AI hotel answers and 2,047 AI travel answers · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Source: Perplexity Links to Booking.com or Expedia in 77% of Hotel Answers vs 1.6% for Google AI Mode - Suff Digital