---
title: "Perplexity Links to Booking.com or Expedia in 77% of Hotel Answers vs 1.6% for Google AI Mode - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/ai-hotel-answers-booking-sites
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Perplexity Links to Booking.com or Expedia in 77% of Hotel Answers vs 1.6% for Google AI Mode (https://www.suffdigital.com/resources/data-studies/ai-hotel-answers-booking-sites)

Perplexity links to Booking.com or an Expedia Group site in 77.1% of its answers to hotel questions, while Google AI Mode does so in 1.6%. Hotel brands' own websites are cited slightly more often than the booking giants, and Tripadvisor, cited in 20.8% of hotel answers, almost disappears from AI answers about flights and airports.

Booking.com or Expedia Group by engine

Perplexity

77.1%

Google AI Overviews

22.9%

ChatGPT

12.2%

Gemini

4.8%

Google AI Mode

1.6%

Source: Suff Digital analysis of 265 AI hotel answers and 2,047 AI travel answers · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

Hotel answers with sources citing it by website

google.com

30.6%

tripadvisor.com

20.8%

cntraveler.com

16.6%

youtube.com

14%

expedia.com

13.6%

travelandleisure.com

12.1%

timeout.com

12.1%

forbes.com

10.9%

wikipedia.org

10.2%

thepointsguy.com

9.4%

booking.com

9.1%

kayak.com

8.7%

Hotel answers with sources citing Tripadvisor by engine

ChatGPT

17.3%

Google AI Overviews

14.6%

Google AI Mode

6.3%

Gemini

0%

Source: Perplexity Links to Booking.com or Expedia in 77% of Hotel Answers vs 1.6% for Google AI Mode - Suff Digital (https://www.suffdigital.com/resources/data-studies/ai-hotel-answers-booking-sites)

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