99.8% of AI Car Insurance Answers Name One of the Same Five Insurers

    When people ask AI engines for the best car insurance, 99.8% of the answers that name an insurer include USAA, GEICO, State Farm, Progressive or Erie, 474 of 475. Across car, life and pet insurance, the same five companies appear in 77.1% of AI insurance answers.

    AI car insurance answers naming it by insurer
    GEICO
    90.7%
    USAA
    83.4%
    State Farm
    70.5%
    Progressive
    69.1%
    Erie
    67.2%

    Source: Suff Digital analysis of 746 AI answers naming an insurer · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    AI answers naming an insurer by insurance line
    Car
    475
    Life
    168
    Pet
    103

    Source: Suff Digital analysis of 746 AI answers naming an insurer · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    AI insurance answers naming it by insurer
    USAA
    58.3%
    GEICO
    57.8%
    State Farm
    54.6%
    Progressive
    44.2%
    Erie
    42.8%
    Amica
    24.9%
    MassMutual
    20%
    Northwestern Mutual
    18.5%
    Lemonade
    14.5%
    Guardian
    13.1%
    Banner Life
    11.8%

    Source: Suff Digital analysis of 746 AI answers naming an insurer · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Source: 99.8% of AI Car Insurance Answers Name One of the Same Five Insurers - Suff Digital