Google Cites Google: AI Overviews Link to Google-Owned Sites in 66.2% of Answers

    66.2% of Google AI Overviews with sources link to at least one Google-owned website, such as YouTube or a Google Shopping page, and Google's own properties take 27.2% of every source link the AI Overviews show.

    Share of all AI Overview citations by google-owned website
    youtube.com
    14.78%
    google.com
    12.06%
    support.google.com
    0.14%
    play.google.com
    0.05%
    m.youtube.com
    0.05%
    home.google.com
    0.03%
    store.google.com
    0.02%
    cloud.google.com
    0.02%
    business.google.com
    0.02%
    sites.google.com
    0.01%

    Source: Suff Digital analysis of 7,505 AI Overviews and 55,442 citations · Google search results, September 2026

    AI Overviews citing a Google-owned website by industry
    Roofing
    98.2%
    Home Remodeling
    96.6%
    HVAC
    93.7%
    Plumbing
    92.3%
    Home Security
    91%
    Solar
    88%
    SaaS
    87%
    Auto Dealers
    86%
    Senior Care
    63%
    Insurance
    51%
    Higher Education
    40%
    Banking and Loans
    38.9%
    Mortgage
    38.7%
    Accounting
    37.9%
    Real Estate
    24.9%

    Source: Suff Digital analysis of 7,505 AI Overviews and 55,442 citations · Google search results, September 2026

    Source: Google Cites Google: AI Overviews Link to Google-Owned Sites in 66.2% of Answers - Suff Digital