57.6% of Google searches for products and services now open with an AI Overview, the AI-written answer Google places above the regular results. On phones the rate is higher: 61.2% against 55.4% on a computer for the same keywords.
Source: Suff Digital analysis of 20,000 desktop and 10,000 mobile Google searches across 24 industries · Google search results, September 2026
Source: Suff Digital analysis of 20,000 desktop and 10,000 mobile Google searches across 24 industries · Google search results, September 2026
Source: Google Now Shows an AI Answer on 57.6% of Commercial Searches - Suff Digital