When a shopper in the UK asks Gemini a question and the answer includes a price, 82.9% of the time that price is in US dollars, and 69.7% of the time dollars are the only currency shown. ChatGPT quotes dollars in 18.1% of its priced UK answers and pounds in 84.8%.
Source: Suff Digital analysis of 1,996 AI answers to questions asked from the UK, 590 of them quoting a price · ChatGPT and Gemini, September 2026
Source: Suff Digital analysis of 1,996 AI answers to questions asked from the UK, 590 of them quoting a price · ChatGPT and Gemini, September 2026