AI Recommends 93% of Brands Without Mentioning a Single Downside

93.3% of the brands AI engines recommend in product answers come with no downside at all: no con, no drawback, not even a "but". On Perplexity the figure is 97.4%.

Recommended brands with a downside by AI engine

Google AI Mode

9.7%

Gemini

ChatGPT

5.3%

Google AI Overviews

4.9%

Perplexity

2.6%

Source: Suff Digital analysis of 69,214 brand recommendations · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

Recommended brands with a downside by category

Streaming

13.5%

Software

13.1%

Services

8.9%

Kids

8.7%

Insurance

8.4%

Kitchen

8.3%

Finance

7.2%

Gaming

6.8%

Travel

5.3%

Cars

4.1%

Electronics

3.4%

Fitness

Home

Beauty

2.5%

Health

2.5%

Source: Suff Digital analysis of 69,214 brand recommendations · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

Recommended brands with a downside by position in the answer

1st brand

5.6%

2nd brand

5.5%

3rd brand

4th brand

6.9%

5th or later

9.4%

Source: Suff Digital analysis of 69,214 brand recommendations · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

Source: AI Recommends 93% of Brands Without Mentioning a Single Downside - Suff Digital