Closed for Business: One in 383 AI Local Recommendations Has Shut Down

    One in 383 local business recommendations from ChatGPT and Gemini that match a Google Business Profile is a business Google marks as closed. A bigger gap is matching: 1,350 of 10,000 recommended businesses have no Google profile at all, and 31% of the business names Gemini gives in its answer text match a Google Business Profile, against 94.8% of ChatGPT's picks.

    Matched a Google Business Profile by AI assistant
    ChatGPT
    94.8%
    Gemini
    31%

    Source: Suff Digital analysis of 10,000 local businesses recommended by ChatGPT and Gemini in 79 US cities · ChatGPT and Gemini answers and Google Business Profiles, September 2026

    Businesses by result of Google lookup
    Recommended businesses looked up
    10,000
    A Google profile found
    8,650
    Profile name matches the AI's name
    8,423
    No Google profile found
    1,350
    Marked permanently closed
    14
    Marked temporarily closed
    8

    Source: Suff Digital analysis of 10,000 local businesses recommended by ChatGPT and Gemini in 79 US cities · ChatGPT and Gemini answers and Google Business Profiles, September 2026

    Source: Closed for Business: One in 383 AI Local Recommendations Has Shut Down - Suff Digital