AI Shopping Answers Link to Walmart More Than Amazon, 16.2% vs 11.8% of Retailer Links

Walmart receives 16.2% of the links to US retailers in AI shopping answers, more than Best Buy (13.1%) and Amazon (11.8%). ChatGPT, the engine that links to stores most, sends nearly a quarter of its retailer links to Walmart.

Share of retailer links by retailer

Walmart

16.2%

Best Buy

13.1%

Amazon

11.8%

Target

9.9%

Chewy

6.6%

Home Depot

5.4%

Dick's Sporting Goods

5.3%

Nordstrom

4.1%

Ulta

3.3%

Lowe's

2.7%

Wayfair

Tractor Supply

1.6%

Source: Suff Digital analysis of 8,920 retailer links in AI answers to 2,000 "best product" and "best service" questions · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

Top retailer's share by AI engine

ChatGPT

23.9%

Perplexity

34%

Google AI Overviews

47.8%

Google AI Mode

21.7%

Gemini

19.3%

Share of category retailer links by category

Health

63%

Pets

56.2%

Fitness

55.8%

Phones

54.9%

Electronics

52.5%

Gaming

45.8%

Outdoor

42%

Kids

38.4%

Kitchen

37.4%

Beauty

33.6%

Home

25.4%

Apparel

23.2%

Source: AI Shopping Answers Link to Walmart More Than Amazon, 16.2% vs 11.8% of Retailer Links - Suff Digital