Searches from people researching or ready to make a purchase make up 27.3% of AI search demand for 6,999 US industry keywords, against 51.2% of Google search demand for the exact same keywords. People go to AI to learn and to Google to buy.
Source: Suff Digital analysis of 6,999 US industry keywords · monthly AI search volume, Google search volume and search intent labels, September 2026
Source: Buying Searches Make Up 27.3% of AI Search Demand vs 51.2% on Google - Suff Digital