Companies Get 76.2% of AI Citations for Travel Questions vs 8.1% for Government Sites

    Companies and other commercial websites take 76.2% of the citations in AI answers to travel questions, the highest share of 12 industries, against 8.1% for government and university websites. Delta's website is the top source on both ChatGPT and Gemini.

    Share of sourced answers by industry
    Legal
    14.7%
    Health
    32.3%
    Money
    13.8%
    Real estate
    27.2%
    Home improvement
    11.8%
    Travel
    13.2%
    Cars
    6.7%
    Software
    24.3%
    College
    13.1%
    Fitness
    41.5%
    Pets
    18.4%
    Recipes
    37.5%

    Source: Suff Digital analysis of 1,600 AI answers to 400 travel questions · ChatGPT and Gemini, September 2026

    All answers by rank
    1
    13.2%
    2
    9.9%
    3
    8.2%
    4
    7.8%
    5
    6.6%
    6
    5.7%
    7
    5.4%
    8
    5.1%
    9
    4.9%
    10
    4.6%
    11
    4%
    12
    3.4%
    13
    3.2%
    14
    3.2%
    15
    2.8%

    Source: Suff Digital analysis of 1,600 AI answers to 400 travel questions · ChatGPT and Gemini, September 2026

    ChatGPT
    Answers with no source
    1%
    Share of sourced answers citing it
    13%

    Source: Suff Digital analysis of 1,600 AI answers to 400 travel questions · ChatGPT and Gemini, September 2026

    Source: Companies Get 76.2% of AI Citations for Travel Questions vs 8.1% for Government Sites - Suff Digital