32.2% of the 500 Brands That Rank Most on Google Are Never Named in AI Answers

    32.2% of the 500 brands whose websites rank most often in Google search are not named in a single one of 56,068 AI answers. At the top of the AI Visibility Index, Walmart is named in 1,315 answers, followed by Capital One and American Express.

    AI answers naming it by brand
    Walmart
    1,315
    Capital One
    1,210
    American Express
    1,164
    Target
    1,040
    Microsoft
    932
    Best Buy
    848
    Consumer Reports
    794
    Toyota
    772
    Bankrate
    711
    PCMag
    694
    Samsung
    662
    Progressive
    611
    Good Housekeeping
    591
    Experian
    586
    Netflix
    580

    Source: Suff Digital analysis of 500 brands across 56,068 AI answers · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Source: 32.2% of the 500 Brands That Rank Most on Google Are Never Named in AI Answers - Suff Digital