Amazon appears on Google's first page for 66% of US product searches but holds the top organic spot for 8.2%, about one search in twelve. It reaches the top three for 30.9%, and Google mostly ranks Amazon's listing pages, not its product pages.
Source: Suff Digital analysis of 3,995 product searches · Google search results (US, desktop), September 2026
Source: Suff Digital analysis of 3,995 product searches · Google search results (US, desktop), September 2026
Source: Amazon Ranks #1 on Google for 8.2% of Product Searches vs Page One for 66% - Suff Digital