12.3% of Top-Ranked Amazon Products Have Fewer Than 100 Ratings

    12.3% of the products that rank #1 in Amazon's organic search results have fewer than 100 ratings, about one in eight. The median #1 product has 3,600 ratings, and the bar ranges from 1,200 in outdoor to 16,700 in beauty.

    Share of Amazon searches by ratings on the #1 product
    Under 100
    12.3%
    100 to 999
    20.1%
    1,000 to 9,999
    32.9%
    10,000 to 49,999
    24.1%
    50,000+
    10.6%

    Source: Suff Digital analysis of 4,887 #1 Amazon products · Amazon.com search results (US), September 2026

    Median ratings by organic position
    1
    3,600
    2
    2,700
    3
    2,100
    4
    1,400
    5
    1,200
    6
    1,200
    7
    1,000
    8
    1,100
    9
    1,500
    10
    1,500

    Source: Suff Digital analysis of 4,887 #1 Amazon products · Amazon.com search results (US), September 2026

    #1 products by category
    Beauty
    661
    Pets
    410
    Kitchen
    471
    Home
    527
    Fitness
    433
    Kids
    307
    Electronics
    618
    Phones
    62
    Gaming
    315
    Apparel
    590
    Outdoor
    430

    Source: Suff Digital analysis of 4,887 #1 Amazon products · Amazon.com search results (US), September 2026

    Source: 12.3% of Top-Ranked Amazon Products Have Fewer Than 100 Ratings - Suff Digital