Utah Businesses Have the Highest Average Google Rating in the US at 4.62 Stars

    Local businesses in Utah average 4.62 stars on Google, the highest of 37 US states, ahead of Massachusetts at 4.59 and Connecticut at 4.57. Arizona businesses have the most reviews, a median of 45 each.

    Average Google rating by state
    Utah
    4.62
    Massachusetts
    4.59
    Connecticut
    4.57
    Oregon
    4.56
    Idaho
    4.56
    North Carolina
    4.55
    Maryland
    4.54
    Missouri
    4.44
    Louisiana
    4.43
    Iowa
    4.42
    Arkansas
    4.41
    Mississippi
    4.39
    Kentucky
    4.35
    Alabama
    4.34

    Source: Suff Digital analysis of 17,768 rated Google Business Profiles in 37 states · Google Business Profiles, September 2026

    Median Google reviews per business by state
    Arizona
    45
    Idaho
    39
    Florida
    37
    Utah
    36
    Ohio
    30.5
    Oregon
    29
    Texas
    29
    Massachusetts
    28.5
    Louisiana
    18
    Alabama
    18
    Iowa
    17.5
    Mississippi
    12.5

    Source: Suff Digital analysis of 17,768 rated Google Business Profiles in 37 states · Google Business Profiles, September 2026

    Average Google rating by state
    Florida
    4.53
    Georgia
    4.53
    Texas
    4.51
    Arizona
    4.5
    Pennsylvania
    4.49
    California
    4.48
    Ohio
    4.47
    Illinois
    4.46
    New York
    4.44

    Source: Suff Digital analysis of 17,768 rated Google Business Profiles in 37 states · Google Business Profiles, September 2026

    Source: Utah Businesses Have the Highest Average Google Rating in the US at 4.62 Stars - Suff Digital