Banks Get the Most Negative Online Coverage of Eight Industries: 40.6% of Mentions

    40.6% of recent online mentions of bank brands are negative, the highest share of eight industries, and just 25.2% are positive. Capital One gets the most coverage and has the mildest tone of any bank.

    Recent mentions scored negative by industry
    Banks
    40.6%
    Airlines
    38.1%
    Telecom
    35.1%
    Insurance
    33%
    Retail
    29.4%
    Streaming
    27.5%
    Fast food
    26.2%
    Hotels
    17.9%

    Source: Suff Digital analysis of 30,000 online mentions of 30 bank brands · news sites, blogs, stores and other web pages, September 2026

    Share negative by where the mention appears
    All pages
    40.6%
    News pages
    48.5%
    Other pages
    34.9%

    Source: Suff Digital analysis of 30,000 online mentions of 30 bank brands · news sites, blogs, stores and other web pages, September 2026

    Share of coverage by bank
    Capital One
    31%
    American Express
    19%
    Discover Bank
    13%
    U.S. Bank
    6.8%
    Bank of America
    6.5%
    HSBC
    3.5%
    Goldman Sachs
    3.3%
    Regions Bank
    2.2%
    Citizens Bank
    2.1%
    Wells Fargo
    2.1%

    Source: Suff Digital analysis of 30,000 online mentions of 30 bank brands · news sites, blogs, stores and other web pages, September 2026

    Recent mentions scored negative by bank
    Capital One
    14.6%
    Discover Bank
    15.4%
    Bank of America
    27%
    BMO
    27.7%
    KeyBank
    28.3%

    Source: Suff Digital analysis of 30,000 online mentions of 30 bank brands · news sites, blogs, stores and other web pages, September 2026

    Source: Banks Get the Most Negative Online Coverage of Eight Industries: 40.6% of Mentions - Suff Digital