---
title: "Brands That Block GPTBot Still Get Named by ChatGPT: 31.5 Mentions vs 20.7 for Brands That Allow It - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/blocking-gptbot-ai-recommendations
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Brands That Block GPTBot Still Get Named by ChatGPT: 31.5 Mentions vs 20.7 for Brands That Allow It (https://www.suffdigital.com/resources/data-studies/blocking-gptbot-ai-recommendations)

Brands that block GPTBot, the bot OpenAI uses to collect web pages, are named in 31.5 ChatGPT answers on average, against 20.7 for brands that allow it, 52% more. Blocking OpenAI does not take a brand out of ChatGPT's answers; it goes with fewer links to the brand's own pages.

Never named in any AI answer by group

Brands that block any AI bot

23%

Brands that allow all AI bots

33%

Source: Suff Digital analysis of 468 brands and 813 frequently cited websites · answers from ChatGPT, Gemini, Perplexity and Google's AI features, and robots.txt files from the public HTTP Archive, September 2026

Brands blocking it by AI bot

Any AI bot

105

GPTBot (OpenAI)

79

CCBot (Common Crawl)

66

Anthropic's bots

65

Google-Extended

51

PerplexityBot

50

OAI-SearchBot (OpenAI)

49

Source: Brands That Block GPTBot Still Get Named by ChatGPT: 31.5 Mentions vs 20.7 for Brands That Allow It - Suff Digital (https://www.suffdigital.com/resources/data-studies/blocking-gptbot-ai-recommendations)

## Structured data

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```