27% of Brand Sites ChatGPT Links Show No Paid Google Keywords

    27% of the brand websites ChatGPT recommends and links to in its answers showed no paid Google keywords in September 2026, including purina.com, cerave.com and trello.com. Their place in ChatGPT's answers did not depend on search ads.

    ChatGPT answers linking it by brand website with no paid Google keywords
    purina.com
    36
    windscribe.com
    15
    trello.com
    12
    wordpress.org
    11
    cerave.com
    11
    netlify.com
    10
    mullvad.net
    7
    ally.com
    7
    infinityfree.com
    5
    vanicream.com
    5
    tidal.com
    5

    Source: Suff Digital analysis of 121 brand websites recommended by ChatGPT · ChatGPT answers and Google paid search keyword data, September 2026

    Source: 27% of Brand Sites ChatGPT Links Show No Paid Google Keywords - Suff Digital