Gemini Uses Negative Words About 72.6% of Brands vs 57.2% for ChatGPT

Ask Gemini "Is [brand] good?" twice and it brings up complaints, lawsuits, recalls or similar negatives for 72.6% of brands. ChatGPT does the same for 57.2% of brands, and for auto dealers 72% of its answers carry a negative word.

ChatGPT

Answers with a negative term

44.8%

Brands with a negative term in either answer

57.2%

Brands with a negative term in both answers

32.4%

Source: Suff Digital analysis of 2,000 answers to "Is [brand] good?" for 500 brands · ChatGPT and Gemini answers, September 2026

ChatGPT answers with negative words by industry

Auto dealers

72%

Plumbing

66.7%

Moving companies

65%

Solar

60.3%

HVAC

58.8%

Insurance

52.4%

Home remodeling

50%

Home security

46.6%

Real estate

39.5%

Personal injury law

35.7%

Mortgage

30.6%

IT services

28.8%

Dental

28.3%

Higher education

25%

Accounting

22.2%

Source: Suff Digital analysis of 2,000 answers to "Is [brand] good?" for 500 brands · ChatGPT and Gemini answers, September 2026

Source: Gemini Uses Negative Words About 72.6% of Brands vs 57.2% for ChatGPT - Suff Digital