67.7% of Local Google Searches Show a Directory Site on the First Page

    67.7% of local Google searches have at least one directory site, such as Yelp, Facebook or Thumbtack, among the first ten results. Directories take 15.4% of all first-page local results, and a quarter of the results on auto dealer and real estate searches.

    Share of local searches by directories among the first ten results
    None
    32.3%
    1
    31.9%
    2
    19.6%
    3
    9.4%
    4 or more
    6.8%

    Source: Suff Digital analysis of 49,484 first-page results on 5,853 local Google searches in 24 industries · Google search results, September 2026

    First-page results by directory
    yelp.com
    2,616
    facebook.com
    1,651
    thumbtack.com
    348
    bbb.org
    292
    carfax.com
    258
    cars.com
    242
    autotrader.com
    227
    justia.com
    201
    superlawyers.com
    176
    angi.com
    176

    Source: Suff Digital analysis of 49,484 first-page results on 5,853 local Google searches in 24 industries · Google search results, September 2026

    Directory share of first-page results by industry
    Auto dealers
    25.9%
    Real estate
    25.3%
    Plumbing
    19.8%
    Pest control
    19.4%
    Moving companies
    18.5%
    Home remodeling
    18.3%
    Solar
    16%
    Weddings
    14.8%
    Dental
    12.2%
    HVAC
    11.9%
    Personal injury law
    11.4%
    Senior care
    10.5%
    Insurance
    7.6%
    Higher education
    5.8%
    Banking and loans
    4.2%

    Source: Suff Digital analysis of 49,484 first-page results on 5,853 local Google searches in 24 industries · Google search results, September 2026

    Source: 67.7% of Local Google Searches Show a Directory Site on the First Page - Suff Digital