---
title: "Only 2.1% of Online Stores Personalize Their Homepage vs 8.4% of High-Traffic Stores - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/ecommerce-personalization-software
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Only 2.1% of Online Stores Personalize Their Homepage vs 8.4% of High-Traffic Stores (https://www.suffdigital.com/resources/data-studies/ecommerce-personalization-software)

Only 2.1% of online stores run personalization software, the tools that change products and offers for each shopper, on their homepage, about one store in fifty. Stores among the million most visited websites use it at 8.4%, four times that rate.

Share with personalization software by group

Online stores (all platforms)

2.1%

Shopify stores

6.7%

WordPress websites

0.3%

Business-to-business websites

3.6%

Stores among the million most visited websites

8.4%

The 1,000 most visited websites

4.2%

Source: Suff Digital analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026

Share of websites with personalization software by popularity rank

Top 1,000

4.2%

1,000 to 10,000

7.1%

10,000 to 100,000

5.3%

100,000 to 1 million

2.9%

1 million to 10 million

1.1%

Outside the top 10 million

0.5%

Source: Only 2.1% of Online Stores Personalize Their Homepage vs 8.4% of High-Traffic Stores - Suff Digital (https://www.suffdigital.com/resources/data-studies/ecommerce-personalization-software)

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