Starbucks Has 10.6 Million Online Mentions, More Than KFC and McDonald's Combined

    Starbucks is named on 10.6 million web pages, 28% of all online coverage of fast food brands and more than KFC (3.9 million) and McDonald's (3.5 million) put together. It also has one of the mildest tones, at 12.4% negative, against 26.2% for fast food overall.

    Share of coverage by brand
    Starbucks
    28%
    KFC
    10%
    McDonald's
    9.3%
    Burger King
    7.3%
    Chipotle
    6.9%
    Little Caesars
    5.9%
    Taco Bell
    4.6%
    Dunkin'
    3.9%
    Pizza Hut
    3.7%
    Chick-fil-A
    2.7%

    Source: Suff Digital analysis of 29,999 online mentions of 30 fast food brands · news sites, blogs, stores and other web pages, September 2026

    Recent mentions scored negative by industry
    Banks
    40.6%
    Airlines
    38.1%
    Telecom
    35.1%
    Insurance
    33%
    Retail
    29.4%
    Streaming
    27.5%
    Fast food
    26.2%
    Hotels
    17.9%

    Source: Suff Digital analysis of 29,999 online mentions of 30 fast food brands · news sites, blogs, stores and other web pages, September 2026

    Share negative by where the mention appears
    All pages
    26.2%
    News pages
    34.8%
    Other pages
    19.9%

    Source: Suff Digital analysis of 29,999 online mentions of 30 fast food brands · news sites, blogs, stores and other web pages, September 2026

    Recent mentions scored negative by brand
    Wingstop
    2.4%
    Little Caesars
    11.6%
    Starbucks
    12.4%
    Shake Shack
    13.6%
    Chipotle
    13.7%

    Source: Suff Digital analysis of 29,999 online mentions of 30 fast food brands · news sites, blogs, stores and other web pages, September 2026

    Source: Starbucks Has 10.6 Million Online Mentions, More Than KFC and McDonald's Combined - Suff Digital