---
title: "The First Brand in an AI Recommendation Gets 9% Fewer Words Than the Brands After It - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/first-brand-ai-answer-fewer-words
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

The First Brand in an AI Recommendation Gets 9% Fewer Words Than the Brands After It (https://www.suffdigital.com/resources/data-studies/first-brand-ai-answer-fewer-words)

The brand an AI engine names first in a product recommendation gets 9.1% fewer words than the brands named after it, 30 words against 33 on average. On Perplexity the first brand gets 18.4 words against 26.3 for the rest.

Average words by position in the answer

1st brand

30

2nd brand

28.8

3rd brand

32.5

4th brand

33.4

5th brand

36.2

6th brand

34

Source: Suff Digital analysis of 15,102 AI product recommendations naming three or more brands · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

First brand (words) by AI engine

ChatGPT

17.8

Gemini

36.2

Google AI Mode

37

Google AI Overviews

34.9

Perplexity

18.4

Source: The First Brand in an AI Recommendation Gets 9% Fewer Words Than the Brands After It - Suff Digital (https://www.suffdigital.com/resources/data-studies/first-brand-ai-answer-fewer-words)

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