Personal Injury Lawyers Pay $195.73 per Google Ads Click vs $1.68 for Auto Dealers

    A click on a personal injury Google Ads keyword costs $195.73 on average, 116 times the $1.68 auto dealers pay and 18 times the $10.82 average across all keywords. Half of all keywords cost $4.23 or less, and at the cheap end no wedding venue keyword costs more than $4.39 a click.

    Average CPC by industry
    Auto Dealers
    $1.68
    Real Estate
    $1.78
    Weddings
    $2.85
    Home Remodeling
    $4.01
    Home Security
    $4.6
    Electrical
    $5.52
    Solar
    $6.08
    Roofing
    $6.22

    Source: Suff Digital analysis of 18,477 US keywords across 23 industries, including 81 wedding venue keywords · Google Ads Keyword Planner, September 2026

    Cost per click by wedding venue price comparison
    Google Ads, most expensive keyword
    $4.39
    Google Ads, average
    $2.85
    Google Ads, median
    $2.84
    Microsoft Ads, average
    $1.46

    Source: Suff Digital analysis of 18,477 US keywords across 23 industries, including 81 wedding venue keywords · Google Ads Keyword Planner, September 2026

    Source: Personal Injury Lawyers Pay $195.73 per Google Ads Click vs $1.68 for Auto Dealers - Suff Digital