---
title: "Personal Injury Lawyers Pay $195.73 per Google Ads Click vs $1.68 for Auto Dealers - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/google-ads-cost-per-click-industry
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Personal Injury Lawyers Pay $195.73 per Google Ads Click vs $1.68 for Auto Dealers (https://www.suffdigital.com/resources/data-studies/google-ads-cost-per-click-industry)

A click on a personal injury Google Ads keyword costs $195.73 on average, 116 times the $1.68 auto dealers pay and 18 times the $10.82 average across all keywords. Half of all keywords cost $4.23 or less, and at the cheap end no wedding venue keyword costs more than $4.39 a click.

Average CPC by industry

Auto Dealers

$1.68

Real Estate

$1.78

Weddings

$2.85

Home Remodeling

$4.01

Home Security

$4.6

Electrical

$5.52

Solar

$6.08

Roofing

$6.22

Source: Suff Digital analysis of 18,477 US keywords across 23 industries, including 81 wedding venue keywords · Google Ads Keyword Planner, September 2026

Cost per click by wedding venue price comparison

Google Ads, most expensive keyword

$4.39

Google Ads, average

$2.85

Google Ads, median

$2.84

Microsoft Ads, average

$1.46

Source: Personal Injury Lawyers Pay $195.73 per Google Ads Click vs $1.68 for Auto Dealers - Suff Digital (https://www.suffdigital.com/resources/data-studies/google-ads-cost-per-click-industry)

## Structured data

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