Video accounts for 9.9% of the ads US businesses run on Google, while plain text ads still make up 70.2%. Two in three Google advertisers have no video ad at all, and the advertisers with the largest ad libraries are more than twice as likely to use video as the rest.
Source: Suff Digital analysis of 70,003 ads from 5,919 US advertisers · Google Ads Transparency Center, September 23, 2026
Source: Suff Digital analysis of 70,003 ads from 5,919 US advertisers · Google Ads Transparency Center, September 23, 2026
Source: Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads - Suff Digital