---
title: "Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/google-ads-video-creative-share
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads (https://www.suffdigital.com/resources/data-studies/google-ads-video-creative-share)

Video accounts for 9.9% of the ads US businesses run on Google, while plain text ads still make up 70.2%. Two in three Google advertisers have no video ad at all, and the advertisers with the largest ad libraries are more than twice as likely to use video as the rest.

Share of ads by format

Text

70.2%

Image

19.9%

Video

9.9%

Source: Suff Digital analysis of 70,003 ads from 5,919 US advertisers · Google Ads Transparency Center, September 23, 2026

Median days live by format

Text

370

Image

92

Video

76

Source: Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads - Suff Digital (https://www.suffdigital.com/resources/data-studies/google-ads-video-creative-share)

## Structured data

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}
```