54.2% of Local Businesses Use Only One Google Business Category

    54.2% of US local businesses list only one category on their Google Business Profile and never add the secondary categories Google allows. Claimed profiles average 2.9 categories, more than twice the 1.4 of unclaimed profiles.

    Only one category by lifetime Google reviews
    0
    74.1%
    1 to 9
    67.1%
    10 to 49
    51%
    50 to 99
    39.1%
    100 or more
    29.2%

    Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

    Only one category by category
    Church
    80.8%
    Barber shop
    80.2%
    SaaS
    75.2%
    Tattoo shop
    73.9%
    Pest control
    72.5%
    Electrician
    70.3%
    Dentist
    65.4%
    Plumber
    58.9%
    HVAC
    33.3%
    Wedding venue
    25.9%
    Beauty store
    24.2%
    Mattress store
    23.7%
    Jewelry store
    23%
    Electronics store
    17.1%

    Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

    Source: 54.2% of Local Businesses Use Only One Google Business Category - Suff Digital