42.8% of Google Business Profiles Have No Business Description

    42.8% of US Google Business Profiles have no business description, the one field where an owner explains in their own words what the business does. Among unclaimed profiles, 99.4% are blank.

    No description by lifetime Google reviews
    0
    73.4%
    1 to 9
    58.9%
    10 to 49
    33.1%
    50 to 99
    22.7%
    100 or more
    12.8%

    Source: Suff Digital analysis of 23,164 Google Business Profiles in 54 categories · Google Business Profiles, September 2026

    No description by category
    Church
    78.5%
    Dentist
    69.5%
    Accountant
    65.5%
    Optometrist
    64.4%
    Lawyer
    63.8%
    Medical practice
    62.2%
    Chiropractor
    61.7%
    Electrician
    56.7%
    Plumber
    50%
    HVAC
    25.6%
    Restaurant
    21.5%
    Locksmith
    18.2%
    Beauty store
    17.5%
    Med spa
    16.8%
    Mattress store
    16.8%

    Source: Suff Digital analysis of 23,164 Google Business Profiles in 54 categories · Google Business Profiles, September 2026

    Source: 42.8% of Google Business Profiles Have No Business Description - Suff Digital