96% of Google Maps searches for local services show no paid listing at all; 4.1% show at least one promoted pin. Plumber searches show paid pins most often, on 10.1% of searches, and accountant searches least, on 0.6%.
Source: Suff Digital analysis of 3,160 Google Maps searches for 20 local services in 79 US cities · Google Maps results, September 23, 2026
Source: 96% of Google Maps Searches for Local Services Show No Paid Listings - Suff Digital