Google's #1 Result Changes Once Every 208 Days on Average

    The page Google ranks first for a search changes on average once every 208 days, and 42.5% of keywords kept the same number one result for at least six months. Roofing searches get a new leader every 127 days, two and a half times as often as senior care searches.

    Value
    Average days between number one changes, all keywords
    208
    Average days between changes, keywords that changed
    120
    Average days between number one website changes
    247

    Source: Suff Digital analysis of 8,709 keywords and 52,680 snapshots of Google's top 10 · Google US search results, September 2025 to September 2026

    Days per number one change by keyword category
    Roofing
    127
    Personal injury law
    140
    Home remodeling
    140
    Plastic surgery
    141
    Home security
    143
    Weddings
    145
    IT services
    250
    Banking and loans
    257
    Accounting
    285
    Insurance
    297
    Real estate
    300
    Senior care
    318

    Source: Suff Digital analysis of 8,709 keywords and 52,680 snapshots of Google's top 10 · Google US search results, September 2025 to September 2026

    Source: Google's #1 Result Changes Once Every 208 Days on Average - Suff Digital