---
title: "Google's #1 Result Changes Once Every 208 Days on Average - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/google-number-one-result-turnover
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Google's #1 Result Changes Once Every 208 Days on Average (https://www.suffdigital.com/resources/data-studies/google-number-one-result-turnover)

The page Google ranks first for a search changes on average once every 208 days, and 42.5% of keywords kept the same number one result for at least six months. Roofing searches get a new leader every 127 days, two and a half times as often as senior care searches.

Value

Average days between number one changes, all keywords

208

Average days between changes, keywords that changed

120

Average days between number one website changes

247

Source: Suff Digital analysis of 8,709 keywords and 52,680 snapshots of Google's top 10 · Google US search results, September 2025 to September 2026

Days per number one change by keyword category

Roofing

127

Personal injury law

140

Home remodeling

140

Plastic surgery

141

Home security

143

Weddings

145

IT services

250

Banking and loans

257

Accounting

285

Insurance

297

Real estate

300

Senior care

318

Source: Google's #1 Result Changes Once Every 208 Days on Average - Suff Digital (https://www.suffdigital.com/resources/data-studies/google-number-one-result-turnover)

## Structured data

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.suffdigital.com/#organization",
      "name": "Suff Digital",
      "alternateName": "Suff Digital Marketing",
      "url": "https://www.suffdigital.com/",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.suffdigital.com/#logo",
        "url": "https://www.suffdigital.com/logo.png",
        "contentUrl": "https://www.suffdigital.com/logo.png",
        "caption": "Suff Digital"
      },
      "image": {
        "@id": "https://www.suffdigital.com/#logo"
      },
      "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.",
      "slogan": "Digital marketing built for what's next.",
      "email": "hello@suffdigital.com",
      "telephone": "+1-629-236-0099",
      "foundingDate": "2022",
      "founder": {
        "@type": "Person",
        "name": "Matt Suffoletto",
        "jobTitle": "Founder & CEO"
      },
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "telephone": "+1-629-236-0099",
          "email": "hello@suffdigital.com",
          "contactType": "sales",
          "areaServed": "US",
          "availableLanguage": [
            "en"
          ]
        }
      ],
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Nashville",
        "addressRegion": "TN",
        "postalCode": "37219",
        "addressCountry": "US"
      },
      "areaServed": {
        "@type": "Country",
        "name": "United States"
      },
      "sameAs": [
        "https://www.linkedin.com/company/suff-digital/",
        "https://www.instagram.com/suffdigital/",
        "https://www.youtube.com/@suffdigitalmarketing",
        "https://www.tiktok.com/@suffdigital"
      ],
      "knowsAbout": [
        "Search Engine Optimization",
        "Pay-Per-Click Advertising",
        "Paid Social Advertising",
        "Conversion Rate Optimization",
        "Web Design",
        "Digital PR",
        "Link Building",
        "Website Migration",
        "Website Maintenance and Support",
        "Technical SEO",
        "Local SEO",
        "AI Search Optimization"
      ],
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Suff Digital Services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Search Engine Optimization (SEO)",
              "url": "https://www.suffdigital.com/"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Pay-Per-Click (PPC) Advertising",
              "url": "https://www.suffdigital.com/services/ppc"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Paid Social Advertising",
              "url": "https://www.suffdigital.com/services/paid-social"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Conversion Rate Optimization (CRO)",
              "url": "https://www.suffdigital.com/services/cro"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Web Design",
              "url": "https://www.suffdigital.com/services/web-design"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Digital PR & Link Building",
              "url": "https://www.suffdigital.com/services/digital-pr"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Website Migration",
              "url": "https://www.suffdigital.com/services/website-migration"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Website Maintenance & Support",
              "url": "https://www.suffdigital.com/services/website-maintenance"
            }
          }
        ]
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.suffdigital.com/#website",
      "url": "https://www.suffdigital.com/",
      "name": "Suff Digital",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https://www.suffdigital.com/#organization"
      }
    }
  ]
}
```