80.8% of Established Small Businesses Got No More Google Reviews This Year Than Last

    80.8% of established small businesses got no more Google reviews in the last 12 months than in the 12 before, and their combined review count grew 2%. Counting newer businesses, review volume grew 39%.

    Share by established small businesses
    Same number of reviews as last year
    60.7%
    Fewer reviews than last year
    20.1%
    More reviews than last year
    19.2%

    Source: Suff Digital analysis of 4,394 established US small businesses · Google review histories, September 2026

    Reviews, prior 12 months by group
    Established (first review before September 2024)
    2,866
    All small businesses, including newer ones
    4,206

    Source: Suff Digital analysis of 4,394 established US small businesses · Google review histories, September 2026

    Change in Google reviews by category
    Chiropractors
    0%
    Roofers
    0%

    Source: Suff Digital analysis of 4,394 established US small businesses · Google review histories, September 2026

    Source: 80.8% of Established Small Businesses Got No More Google Reviews This Year Than Last - Suff Digital