---
title: "80.8% of Established Small Businesses Got No More Google Reviews This Year Than Last - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/google-review-growth-small-businesses
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

80.8% of Established Small Businesses Got No More Google Reviews This Year Than Last (https://www.suffdigital.com/resources/data-studies/google-review-growth-small-businesses)

80.8% of established small businesses got no more Google reviews in the last 12 months than in the 12 before, and their combined review count grew 2%. Counting newer businesses, review volume grew 39%.

Share by established small businesses

Same number of reviews as last year

60.7%

Fewer reviews than last year

20.1%

More reviews than last year

19.2%

Source: Suff Digital analysis of 4,394 established US small businesses · Google review histories, September 2026

Reviews, prior 12 months by group

Established (first review before September 2024)

2,866

All small businesses, including newer ones

4,206

Change in Google reviews by category

Chiropractors

0%

Roofers

0%

Source: 80.8% of Established Small Businesses Got No More Google Reviews This Year Than Last - Suff Digital (https://www.suffdigital.com/resources/data-studies/google-review-growth-small-businesses)

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```