The Average Google Review Is 41 Words Long, Up From 30 in 2021

    Google reviews posted in the last 12 months average 41 words, up from 30 in 2021, and the share of reviews with no text at all has fallen from one in three to under one in five. One-star reviews are the longest, at 88.5 words.

    No text by year posted
    2019
    34%
    2020
    34.7%
    2021
    33.3%
    2022
    26.7%
    2023
    21.3%
    2024
    19.5%
    2025
    16.9%
    2026 (to September 23)
    18.7%

    Source: Suff Digital analysis of 130,269 Google reviews of 10,039 US local businesses · Google reviews, September 2026

    Average words by star rating (last 12 months)
    1 star
    88.5
    2 stars
    90.1
    3 stars
    52.3
    4 stars
    27.4
    5 stars
    37.1

    Source: Suff Digital analysis of 130,269 Google reviews of 10,039 US local businesses · Google reviews, September 2026

    Source: The Average Google Review Is 41 Words Long, Up From 30 in 2021 - Suff Digital