47.1% of Local Businesses Have Fewer Than 10 Google Reviews

    47.1% of US local businesses have fewer than 10 Google reviews, and one in five has none at all. The median business has 12 reviews, so a steady trickle of honest reviews is enough to stand out in most categories.

    Share of businesses by google reviews on the profile
    0
    20%
    1 to 9
    27.1%
    10 to 19
    9.1%
    20 to 49
    12.9%
    50 to 99
    9.4%
    100 to 499
    15.6%
    500 to 999
    3.3%
    1,000 or more
    2.7%

    Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

    Under 10 reviews by category
    SaaS
    89.8%
    Financial advisor
    85.5%
    Manufacturing
    79.1%
    Nonprofit
    75.5%
    Accountant
    74.8%
    General contractor
    74.4%
    Lawyer
    68.2%
    Dentist
    62.1%

    Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

    Under 10 reviews by category
    Restaurant
    11.2%
    Beauty store
    14.2%
    Nail salon
    18.8%
    Mattress store
    19.8%
    Tattoo shop
    20.8%
    Hotel
    22.4%
    Pet groomer
    23%

    Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

    Source: 47.1% of Local Businesses Have Fewer Than 10 Google Reviews - Suff Digital