Home Goods Show a Sale Price in 42.8% of Google Shopping Listings vs 29.6% Overall

29.6% of Google Shopping listings show a sale price, and in home goods the share rises to 42.8%. The median markdown is 25%, and how often a listing shows a discount depends far more on the seller than on the product.

Share showing a sale price by listing price

Under $25

25.6%

$25 to $50

29.2%

$50 to $100

31.8%

$100 to $250

32.6%

$250 to $500

31.7%

$500+

27.4%

Source: Suff Digital analysis of 579,303 Google Shopping listings · Google Shopping (US), September 2026

Share on sale by category

Home

43%

Gaming

35%

Fitness

31%

Outdoor

31%

Electronics

30%

Pets

27%

Apparel

27%

Beauty

25%

Kids

24%

Kitchen

23%

Source: Suff Digital analysis of 579,303 Google Shopping listings · Google Shopping (US), September 2026

Share on sale by seller

Bed Bath & Beyond

70.2%

Wayfair

66.1%

Etsy sellers

65.6%

Macy's

64.5%

Best Buy

47%

Kohl's

46.5%

Chewy

45.9%

Target

33.6%

Home Depot

26.5%

Lowe's

22.8%

Walmart

21%

Sephora

7.8%

eBay

4.7%

IKEA

1.5%

Source: Suff Digital analysis of 579,303 Google Shopping listings · Google Shopping (US), September 2026

Source: Home Goods Show a Sale Price in 42.8% of Google Shopping Listings vs 29.6% Overall - Suff Digital