40.5% of Products on Google Shopping Cost 25% More From the Priciest Seller

    For 40.5% of products sold by two or more sellers on Google Shopping, the most expensive seller charges at least 25% more than the cheapest. The typical product costs 16% more at its priciest seller, and the gap widens as more sellers list it.

    Median price spread by number of sellers
    2
    10%
    3
    22%
    4 to 5
    33%
    6 to 10
    47%
    11+
    49%

    Source: Suff Digital analysis of 23,040 products sold by two or more sellers · Google Shopping (US), September 2026

    Median spread by lowest price
    Under $25
    33%
    $25 to $50
    18%
    $50 to $100
    16%
    $100 to $250
    11%
    $250 to $500
    9.3%
    $500+
    9.4%

    Source: Suff Digital analysis of 23,040 products sold by two or more sellers · Google Shopping (US), September 2026

    Source: 40.5% of Products on Google Shopping Cost 25% More From the Priciest Seller - Suff Digital