74.8% of Google Top 10 Pages That Show a Date Were Updated in the Last Year

    74.8% of the pages ranking in Google's top 10 that show a publish or update date were published or updated in the last 12 months, and the median one was 113 days old. The first result is the freshest on the page, yet Google shows a date in its search listing only 8.6% of the time.

    Dated pages updated in the last 12 months by position
    1
    82.5%
    2
    79.1%
    3
    72.8%
    4
    75.2%
    5
    73.9%
    6
    72.1%
    7
    71.3%
    8
    74.4%
    9
    72.6%
    10
    75.3%

    Source: Suff Digital analysis of 36,869 pages ranking in Google's top 10 and 243,055 top 10 search results · Google US search results, September 2026

    Updated in the last 12 months by keyword category
    Real estate
    89.6%
    Accounting
    82.7%
    Mortgage
    82.5%
    SaaS
    82.2%
    Higher education
    82%
    Plumbing
    68.6%
    Dental
    65.1%
    Home remodeling
    64.9%
    Pest control
    64.2%
    Weddings
    60.2%

    Source: Suff Digital analysis of 36,869 pages ranking in Google's top 10 and 243,055 top 10 search results · Google US search results, September 2026

    Top 10 results showing a date by industry
    Plastic surgery
    27.7%
    SaaS
    26.9%
    Accounting
    25.3%
    Weddings
    24.1%
    Home security
    23%
    IT services
    21.5%
    Insurance
    13.9%
    Higher education
    12.1%
    Senior care
    11%
    Personal injury law
    10.4%
    Auto dealers
    8.2%
    Moving companies
    7.3%
    Real estate
    3.1%

    Source: Suff Digital analysis of 36,869 pages ranking in Google's top 10 and 243,055 top 10 search results · Google US search results, September 2026

    Source: 74.8% of Google Top 10 Pages That Show a Date Were Updated in the Last Year - Suff Digital