Google and Bing Put the Same Page at #1 for Only 16.5% of Searches

    Google and Bing rank the same page first for only 16.5% of searches, so for 83.5% of searches the two engines send the top spot to different pages, and for 64.9% to different websites entirely.

    Share of searches
    Same #1 page on Google and Bing
    16.5%
    Same #1 website on Google and Bing
    35.1%
    Different #1 page
    83.5%
    Different #1 website
    64.9%

    Source: Suff Digital analysis of 2,016 US keywords on Google and Bing · Google and Bing search results, September 2026

    Source: Google and Bing Put the Same Page at #1 for Only 16.5% of Searches - Suff Digital