74.3% of Hair Salon Websites Have No Tap-to-Call Link as Online Booking Takes Over

    74.3% of US hair salon websites have no tap-to-call link, a phone number that dials when tapped on a mobile phone, even though 69.2% let clients book online. Salons have made booking easy for clients who know what they want, and harder for those who want to ask first.

    Share of hair salon websites by how clients can act
    Online booking with no tap-to-call link
    54.7%
    Tap-to-call link
    25.7%
    Reviews or testimonials
    20%
    Online booking and tap-to-call
    18.5%
    Contact form with 3 or more fields
    12.4%
    Live chat widget
    2%

    Source: Suff Digital analysis of 459 US hair salon websites · hair salon websites listed on Google Business Profiles, September 2026

    Offer online booking by website platform
    Wix
    74.5%
    Other or unidentified platforms
    70.8%
    WordPress
    59.1%

    Source: Suff Digital analysis of 459 US hair salon websites · hair salon websites listed on Google Business Profiles, September 2026

    Source: 74.3% of Hair Salon Websites Have No Tap-to-Call Link as Online Booking Takes Over - Suff Digital