Online Degree Searches Cost Up to $128.25 per Click on Google Ads

    A click on the Google Ads keyword "online criminal justice degree" costs $128.25, the most of any higher education search. Higher education clicks average $18.40, 1.7 times the $10.82 average across 23 industries, and online degree searches fill the top of the price list.

    CPC by keyword
    online criminal justice degree
    $128.25
    online colleges
    $110.84
    online business administration degree
    $110.65
    online psychology degree
    $109.6
    online business degree
    $100.88
    online college programs
    $99.68
    online college courses
    $96.68
    online cyber security degree
    $91.09
    online education master's programs
    $91.04
    online psychology master's programs
    $85.6
    online computer science degree
    $85.19
    online early childhood education degree
    $82.45

    Source: Suff Digital analysis of 574 higher education keywords · Google Ads Keyword Planner, September 2026

    Share by CPC range
    Under $1
    8.9%
    $1 to $2
    5.1%
    $2 to $5
    16%
    $5 to $10
    16%
    $10 to $20
    25%
    $20 to $50
    18%
    $50 to $100
    9.8%
    $100 or more
    0.9%

    Source: Suff Digital analysis of 574 higher education keywords · Google Ads Keyword Planner, September 2026

    Source: Online Degree Searches Cost Up to $128.25 per Click on Google Ads - Suff Digital